Delicious, healthy snacks, made with ghee.
The way it always should have been.

Delicious, healthy snacks, made with ghee. The way it always

should have been.

AT 3,000+ GROCERS
ACROSS THE US

AT 3,000+ GROCERS ACROSS THE US

A generational shift is

rewriting the grocery aisle

A generational shift is

rewriting the grocery aisle

A generational shift is

rewriting the grocery aisle

The data isn't quiet anymore.


Americans are walking away from industrial food faster than at any point in modern history, and the dollars are moving with them. For retailers and investors, this isn't a trend to watch... it's a trade to front-run.

The data isn't quiet anymore.


Americans are walking away from industrial food faster than at any point in modern history, and the dollars are moving with them. For retailers and investors, this isn't a trend to watch... it's a trade to front-run.

The data isn't quiet anymore.


Americans are walking away from industrial food faster than at any point in modern history, and the dollars are moving with them. For retailers and investors, this isn't a trend to watch... it's a trade to front-run.

Real food. The kind your grandmother would recognize.

Real food. The kind your grandmother would recognize.

Real food. The kind your

grandmother would recognize.

Real food. The kind your grandmother would recognize.

For most of human history, food came from farms, not factories. It had ingredients you could pronounce, animals that grazed, and oils you could press at home.

For most of human history, food came from farms, not factories. It had ingredients you could pronounce, animals that grazed, and oils you could press at home.

Then an industrial food complex remaDe the pantry...

Then an industrial food

complex remaDe the pantry...

Then an industrial food complex remaDe the pantry...

Synthetic dyes, ultra-processed flour, seed oils refined with hexane, hormones, pesticides, and additives invented in the 1950s became the norm and was never quite explained.

Synthetic dyes, ultra-processed flour, seed oils refined with hexane, hormones, pesticides, and additives invented in the 1950s became the norm and was never quite explained.

Americans are reading the labels AND WAKING UP.

Americans are reading the

labels AND WAKING UP.

Americans are reading the labels AND WAKING UP.

They've connected the dots between what's in the bag and what's happening to their bodies. They want food they know. From people they can name. Made the way it used to be made.

They've connected the dots between what's in the bag and what's happening to their bodies. They want food they know. From people they can name. Made the way it used to be made.

That's the brand we're building.

That's the brand we're building.

We started with popcorn and popcorn chips made with ghee. The rest of the pantry is next.

We started with popcorn and popcorn
chips made with ghee. The rest of the
pantry is next.

Stay in the loop

Get behind-the-scenes content from a small snack brand

trying to fix the seed oil problem.

FYK Inc

Raleigh, NC

Stay in the loop

Get behind-the-scenes content from a small snack brand

trying to fix the seed oil problem.

FYK Inc

Raleigh, NC

Stay in the loop

Get behind-the-scenes content from a small snack brand

trying to fix the seed oil problem.

FYK Inc

Raleigh, NC